The "Los Suns" jerseys the Phoenix Suns wear annually for the NBA's "Noche Latina" program just went from marketing gimmick to political statement.I guess this makes Sarver the anti-Donald Sterling.
And a playoff series with a narrative already worthy of The History Channel just added a subplot that would make for a rowdy segment on Fox News Channel.
In announcing the Suns would wear their Spanish jerseys for Game 2 against the San Antonio Spurs -- which falls on the Mexican holiday known as Cinco de Mayo -- Suns owner Robert Sarver went out of his way to knock Arizona's controversial immigration enforcement law known as Senate Bill 1070.
Good for Sarver. The only time we're used to seeing pro sports team owners take a public stance on a political legislation is when there's a stadium funding bill on the ballot. But something has gotten into Sarver. In the Suns' 111-102 victory over the Spurs in Game 1 on Monday night he was on his feet, exhorting the crowd to make more noise. Now he's jumping into this divisive issue.
Wednesday, May 5, 2010
A New Reason to Root for the Suns
Or against them, I suppose, if you're in favor of Arizona's new law or against the mixing of sports and politics: