Monday, June 22, 2009

Negative Video

The PAN has a new anti-PRI spot out that starts with the statement, "The PRI wants you to see that it knows how to govern". What follows is a montage of some of the more detestable figures and ignominious images of the PRI years: Raul Salinas, Luis Echeverría, the nationalization of the banks by López Portillo, José Gutiérrez Rebollo, the Dirty Wars, tanks in Mexico City, et cetera.* It closes by asking, "Cómo ves", or (loosely) "What do you think?"

I believe this is a web-only spot. As most negative ads are, it's a bit overwrought and hardly balanced (and I could have done without the images of the eyeball-opening apparatus), but I don't think it's entirely unfair to ask how the PRI's recent past affects its present. It's certainly more aboveboard than the PAN tagline on its TV ads, "Don't leave Mexico in the hands of criminals--vote PAN", which was absent here.

*By chance, I watched the video with the Franz Ferdinand song Darts of Pleasure pulsing through my headphones at the same time. It makes a surprisingly appropriate soundtrack.

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