Memorable Advertising

Supporting my comment that the Green Party and the PAN are the only two parties that mounted anything resembling a coherent electoral strategy, a new BGC poll reveals that the campaign ads from those two parties are the most memorable. Sixty percent of respondents could remember a specific ad from the Green Party, with 53 percent able to name a PAN spot. The corresponding figures for the PRD and PRI are 32 and 27 percent, respectively.