Wednesday, November 25, 2009

Potentially Great Idea

Mexico City is planning to set up a so-called Fan Fest in which all of the 64 games from the 2010 World Cup will be broadcast live. On network TV, only 32 games will be available, so this is the best place for Chilangos to maximize their World Cup experience.

First reaction: this is one of the first government-sponsored events I remember seeing that has adopted the popular marketing technique of Americanizing the title.

Second reaction: Good idea! People rag on Ebrard a lot for the triviality of his government's actions, and of course no one should confuse him with a historically significant official just because he built an ice rink in Mexico City. At the same time, there's no harm in such events. Furthermore, Mexico City lacks a strong sense of community spirit, and Fan Fest will both bring people together and provide an enjoyable experience for capital denizens. If carried out properly, this would qualify as a minor feather in Ebrard's cap. Or maybe I just have Cup fever.

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