First reaction: this is one of the first government-sponsored events I remember seeing that has adopted the popular marketing technique of Americanizing the title.
Second reaction: Good idea! People rag on Ebrard a lot for the triviality of his government's actions, and of course no one should confuse him with a historically significant official just because he built an ice rink in Mexico City. At the same time, there's no harm in such events. Furthermore, Mexico City lacks a strong sense of community spirit, and Fan Fest will both bring people together and provide an enjoyable experience for capital denizens. If carried out properly, this would qualify as a minor feather in Ebrard's cap. Or maybe I just have Cup fever.