Propping Up Tourism

In the company of dozens of celebrities, Felipe Calderón announced the Vive México publicity campaign, aimed at filling floundering tourism sites with people. The money promised ($1.2 billion) is nothing new, and is part of the flu recovery package announced a couple of weeks ago. So what does this campaign amount to? As the Los Pinos website explains it, "Vive México is a movement, a call to action and unity be all".