Coverage

According to the IFE, the PAN was the party that enjoyed the largest amount of coverage in radio and television broadcasts during the first week of campaigning. Twenty-four percent of the political news coverage was devoted to the PAN, with the PRD coming in second at 22.5 percent, followed by the PRI at 22.3 percent. But not all press is good press: the majority of the stories on the PAN were negative, while for the PRI that figure was only 50 percent. The PRI was the party most frequently mentioned by name (on 469 occasions), followed by the PAN (468) and the PRD (406).

In terms of the sheer volume, it's clear that the PRD's fade from relevancy has not had a huge impact; it still enjoys the coverage of a co-equal party.