Stereotypes

A study of Mexican campaign spots have revealed that women are often portrayed as victims and in domestic roles. The worst offenders being the PAN, the PRD, and the Green Party, which would make attaching an ideological predisposition to chauvinism rather tricky. The group behind the study analyzed sixteen adds, of which fifteen showed a woman as the victim of government malfeasance, and fourteen featured a woman in her role as a mother.