Media outlets favorable to the government no longer have the same influence as they did in the past. In some states the governors have a good part of the local media, as well as the electoral institutes, under their control. This election proves that the "purchased" newspapers or radio and TV news shows no longer make a difference: not only because voters now have other ways of informing themselves but also because they don't let coverage from outlets serving the sitting governor impact them. In electoral terms, the "purchase" of media is money down the drain.
It's interesting thesis, but the writing style leads me to be skeptical of how true it is. Excessive scare quotes, and they are all over this piece, are too often a substitute for airtight logic.