Embarrassing Oversight

This isn't the most significant illustration of Pemex's incompetence, but it is perhaps the funniest: the company neglected to register its trademark in the United States, and now a group from the Cayman Islands filled the vacuum and snapped up the US rights to the name, Pemex. Cayman-American Pemex is planning to sell gasoline to the US market under a logo that looks conspicuously like the Mexican national oil company. The copycat brand has no connection to the Mexican giant, but its spokesman was claiming to be a good friend of Roberto Madrazo.