With only 39 percent of the electorate turning out to vote, the PRI took the Coahuila state Congress with almost 60 percent of the vote. How did they manage such a wipeout, despite the relative strength of the PAN in the region? Well, it's fair to say that the signage wasn't a big help. The two examples included are a representative sample of the PRI's marketing silliness: there is no justification for the ensemble ad, with the slate of local congressmen casually posing for the photo like the cast of a bad sitcom. They deserved to lose for that alone. Additionally, Verónica Martínez's five-meter visage (as well as that of her colleagues, also sprinkled around the city) will haunt my dreams for years.
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