When not given an option and asked to spontaneously choose their preferred candidate for the presidency, just 3 percent of the survey named Ebrard. How did that happen? He has (more or less) successfully governed some 8 percent of the electorate for five years, he has far fewer negatives than many of his rivals, he performed very well in probably the scariest crisis in recent Mexican history (swine flu), he has been one of the three most recognized public officials for almost five years, and he has been transparent about his ambitions since 2008 or so. The electoral process isn't over with and this is just one poll, but he looks to be moving in the wrong direction, and has enormous obstacles in front of him, despite all the advantages listed above. So, seriously, how did this happen? Aguachile?