The Celebritization of El Universal's Op-ed Page

The newest columnist at Mexico's paper of record is none other than Cuauhtémoc Blanco. And while part of me might want to get all superior and make fun of his opening effort, I actually thought that it was pretty good. You might expect some athletes with enormous fame to pull their punches and offer nothing but anodyne cliches, but Blanco is evidently determined to locate spades, and label the objects in question as such. To wit: his headline was, "Stadium without people; coach without merit", and the rest of the piece pretty much followed in that vain. I especially liked the ending, which I took to be ironic, given Blanco's own storied track record with consumption of unhealthy products:

Remember: eat your fruits and vegetables and we'll see each other here next Monday.