Saturday, September 26, 2009

Torreón Campaign Signage

I mentioned a couple of weeks ago that the PRI campaign to unseat the PAN from Torreón's mayoralty employs a slogan that pretty well captures the city's spike in violence: Let's Rescue Torreón. As it happens, the PT was thinking along similar lines, though their campaign is much less likely to deliver a victory: Let's Recover Torreón.
And the PAN's slogan? Well, obviously, neither Let's Win Back Torreón nor We Didn't Lose Torreón was going to work, but I think they could have done better than, Ya Rugiste León. Ya rugiste león is a phrase that literally means, "You really roared, lion", but in colloquial use is closer to, "Tell us how you really feel", or something like that. It plays on the last name of the PAN candidate, Chuy de León, which is kind of neat in a middle-school project sort of way, but it inspires no future commitment nor does it have anything whatsoever to do with Torreón's present problems. 

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