More stories on Mexico becoming greener: Felipe Calderón has announced that over the next four years, Mexico will phase out incandescent light bulbs, resulting in their total elimination from the market starting in 2014; and Ernesto Cordero promised in Cancún to reduce Mexican emissions by 50 percent by 2050 and to do more to attract private investment in green technologies. He also said that the government had set aside $4.5 billion for "actions of mitigation".
I'm not sure either of these promises will come off, nor do the $4.5 billion really convince me that there is a legitimate green spending push in the offing (exactly what programs are being funded with that?), so all this amounts to is an aesthetic adjustment. Still, aesthetics do matter, and the belief that environmentally beneficial programs should matter could later lead to them actually being given more significant and sustained attention. It will also hopefully lead to modified behavior from Mexicans themselves, such as greater purchases of hybrid cars and more recycling, which is very rare in Mexico despite being common practice for two decades in the US. Furthermore, lodging the idea of Mexico as a green paradise in minds of the international media will probably generate some stories in the future, and help to counter the prevailing image of Mexico as little more than a capo killing field. (This supposition is based on the steadfast belief that media narratives describing Mexico are quite superficial.)