The Mexican army is using comics to teach soldiers tactics to use in counter-narcotics operations. Seriously, comics show a sergeant rounding up his platoon, and advancing 300 yards behind a grenade launcher and machine gun fire to take over a house filled with drug traffickers. Wouldn't comics like this be put to better use were the general public the target? Hopefully, the soldiers are already familiar with the lessons from the comics from their actual training and all, and the Mexican army certainly suffers a bit of a pop-culture deficit, which makes the public less familiar with and instinctively more hostile to it.
No word on whether the Mérida Initiative includes funds to turn those comics into Pixar flicks.